Evaluation - Question 5

How did you attract/address your audience?

To establish an audience for our product we produced a storyboard and a pitch to provide us with a response to our initial ideas. Getting feedback on our ideas for the plot enabled us to understand if the particular storyline we intended to peruse would have been of interest to teenagers above 15, our target audience. This meant we could make adjustments to suit any issues that the majority found. For example, initially it became apparent that our plot was not easy to portray to the audience within the given 2 minute time allowance. From carrying out our pitch we were then able to change it slightly so that it was more understandable from watching just 2 minutes, although this meant simplifying the plot it made it more appropriate for the audience, and therefore it was a positive that we were able to change it before filming and editing the entire opening. 

Giving the audience involvement in the opening also meant we were advertising it to them. Showing only the ideas of a thriller and eventually a 2 minute opening would make the audience intrigued them to want to watch the final product.

Making characters within the thriller a similar age to the audience it was aimed at was another way of attracting the target audience. This video still taken from our final product shows how we used a character who was of the same age as our target audience to relate to them. The use of fashion makes the character current and modern and therefore interesting for the chosen audience.