Rick Altman - Genre Theory

Blueprint -

• Genre as a blueprint
• A formula that proceeds, programmes and patterns industry production

Structure -

• Genre as a structure
• A framework on which individual film are studied

Label -

• Genre as a label
• A name of a category central to the decision and communications of distribution and exhibitors

Contract -

• A viewing position required by each film genre of its audience

Simply - 

• Production (Blueprint)
• Text (Structure) 
• Exhibition (Label)
• Consumption (Contract)